Client: Midas Midas for ImagineX Group
Mobile app design for renowned fashion group in Hong Kong. It is designed with a modern and stylish approach adhering to the well established brand elements, as well as a direct and straightforward interface that users can easily navigate between news, membership points and brands information of the group.
UX/Usability: Translated client’s brief (a list of the required sections) into a site map. Made suggestions to have the section name at the top of the relevant screens instead of branding/logo on every screen so the users are clear of where they are in the app and client accepted it. Also made proposals to UX details, such as wording suggestions for consistency and where to use/not use pop up screens.