Client: Anabas Ministry
This project began with branding design for a Christian organisation, Anabas Ministry. The brief is to encompass their 3 main missions and directions: JOURNEY | WORSHIP | CULTURE. The design of the logomark has the form of mountain and pathway (the stroke) representing the journey. The dots are people on their journey of worshipping God. The artistic lines and modern classic typefaces look into the cultural diversity in expression of art and languages. Colour selection also reflects the Christian faith with purple (Advent and Lent), and gold (light and holiness), complement with modern grey and black.
This artistic diection and cultural aesthetic carry through to the website design, social banners and branding/graphics for the ministry's upcoming project (to be launched in 2017).